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Betfair the new Juventus Sponsor

Betfair new sponsor for Juventus

Juventus has announced Betfair as their official sponsor for the digital field of online gaming and betting.

The final agreement will be signed for the upcoming 2017/2018 season.

Betfair has been a relevant part of the Italian national market since 2008, when betting became legal in Italy – even though Betfair operates in a slightly different way than the one we were used to in Portugal.

We remind you that, today, Betfair is one of the most important international online bookmakers, after its merger with Paddy Power.

The agreement between Juventus and Betfair allows the latter to use the Juventus brand in all its versions, for the purposes of online gaming and betting.

All the marketing material has been authorised by the Juventus brand for Italy, Europe, America and Oceania.

Additionally, the Betfair brand is now visible inside the Allianz’ Turin Stadium and in the Juventus Training Center, as well as in various publications on its digital channels.

Juventus’ fans will also receive some benefits, since the partnership explicitly provides for exclusive fan benefits, mainly for the games the club will play in the several championships

We remind you that Juventus is the current football champion in Italy and the Vice Champion of the European Champions League. It still has one of the best teams in the world.

“This partnership with Betfair stands perfectly in accordance with Juventus’ ambitions of global growth, and it confirms Juventus is an attractive team for the lead brands all over the world”, said Juventus’ representative, Giorgio Ricci.

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